"Success is not about avoiding failure, but about rising after every challenge with greater wisdom and determination."
— William Ayami PhiriThe Story Behind Ayawide
William Ayami Phiri
Founder & Director, Ayawide Investments Ltd
I entered into business not because life was easy, but because I believed it was possible to change my situation and create a better future for myself and my family. Growing up in a family of 11 children, I experienced both stability and hardship. In 2017, my family went through significant financial difficulties — that moment changed my perspective on life, responsibility, and the importance of financial independence.
Determined to build something meaningful, I began my entrepreneurial journey shortly after university. My first venture was a phone business, which initially showed great promise. However, due to inexperience, poor financial decisions, and misuse of capital, the business eventually collapsed. Instead of allowing failure to define me, I chose to learn from the experience and start again.
I later explored other opportunities, including running a shawarma business near the University of Lusaka — which came with its own challenges, setbacks, and valuable lessons about resilience, discipline, and customer service. Every setback strengthened my determination and deepened my understanding of the financial struggles many people face daily.
These experiences inspired me to establish Ayawide Investments Limited — built on the vision of helping individuals and businesses access financial support and practical solutions that ease economic pressure.